Harvard business review

• 

  Año 2002, Vol. 80, Número 4

  • The Choices That Confine Us

    pág. 10

    

  • Smart Patents

    Roger Maxwell

    págs. 18-19

    

  • Look Before You Lay Off

    Darrell Rigby

    págs. 20-21

    

  • Doing Business in a Dangerous World

    págs. 22-23

    

  • A Smarter Way to Sell Commodities

    Robert S. Lurie, Ajay K. Kohli

    pág. 24

    

  • The Five Dysfunctions of a Team (Book)

    John T. Landry

    pág. 28

    

  • Our Posthuman Future (Book)

    John T. Landry

    pág. 28

    

  • A New Brand World (Book)

    John T. Landry

    pág. 28

    

  • Total Access (Book)

    John T. Landry

    pág. 28

    

  • The Cost Center That Paid Its Way

    Julia Kirby

    págs. 31-38

    

  • If You Want Honesty, Break Some Rules

    Ginger L. Graham

    págs. 42-47

    

  • Wealth Happens

    Mark Buchanan

    págs. 49-54

    

  • Maneuver Warfare: Can Modern Military Strategy Lead You to Victory?

    Jason A. Santamaria, Eric K. Clemons

    págs. 56-64

    

  • Executive Women and the Myth of Having It All

    Sylvia Ann Hewlett

    págs. 66-73

    

  • Customers as Innovators: A New Way to Create Value

    Stefan Thomke, Eric von Hippel

    págs. 74-81

    

  • Focus, People!

    págs. 82-83

    

  • Reawakening Your Passion for Work

    Annie McKee, Richard Boyatzis, Daniel Goleman

    págs. 86-93

    

  • Saving Your Rookie Managers from Themselves

    Carol A. Walker

    págs. 97-102

    

  • Out of the Blue and into the Black

    Frank Batten

    págs. 112-119

    

  • Letters to the Editor

    págs. 120-122

    

  • EXECUTIVE SUMMARIES

    págs. 123-127

    

  • Dear Lawyer

    pág. 128