Abstract
Reusable/returnable shipping containers are not appropriate for every product or logistical system. Successful use depends on whether the investment is profitable, considering all cost flows, some of which are related to packaging performance issues. But it also depends on the ability of the supply chain to manage the relationships and operational aspects of the system. This paper uses two case studies to illustrate how a well-managed supply chain facilitates reusable packaging: the US automobile manufacturing industry and the UK supermarket industry. It also shows how logistics and packaging factors affect the cost of a reusable packaging system.