View source for Google Store

{{Short description|Retail store for Google hardware products}}
{{distinguish|Google Play Store|Google Shopping}}
{{Infobox company
| name = Google Store
| logo = Google Store logo 2020.svg
| type = 
| industry = [[Retail]]
| founded = {{start date and age|2015|3|11}}
| area_served = <!-- or: | areas_served = -->
| key_people = 
| products = Technology
| brands = {{Plainlist|
* [[Google Pixel|Pixel]]
* [[Google Nest|Nest]]
* [[Chromecast]]
* [[Fitbit]]
}}
| services = 
| owner = [[Google]]
| locations = 3<br>1 upcoming
| website = {{url|https://store.google.com/}}
}}
'''Google Store''' is a [[Computer hardware|hardware]] [[retail store]] operated by [[Google]] that sells [[Google Pixel]] devices, [[Google Nest]] products, [[Chromecast]] dongles, [[Fitbit]] devices, and accessories such as [[headphones|earbuds]], [[Mobile phone accessories|phone cases]], [[Battery charger|chargers]], and [[Computer keyboard|keyboards]]. It also sold [[Google Nexus|Nexus]], [[Google Daydream|Daydream]], [[Google Stadia|Stadia]] and [[Google Cardboard|Cardboard]] devices until their discontinuations. Google Store sells products made by [[Google]] or made in collaboration with that company. It was introduced on March 11, 2015, and replaced the Devices section of [[Google Play]] as Google's hardware retailer. It is overseen by [[Ana Corrales]], who is also the COO of Google's Devices & Services division.

Google has experimented with physical locations as well. In October 2016, it opened a [[Pop-up retail|pop-up shop]] in [[New York City]] to display its then-recently announced hardware products, and the following month it opened "Google Shops", [[store-within-a-store]] locations at select [[Best Buy]] stores in [[Canada]]. In 2021, Google announced that they would be opening a physical Google Store as part of its [[Chelsea Market]] campus in [[New York City]], which opened on June 17.

== Locations ==

=== Online ===
On the Internet, the Google Store replaced the Devices section on the Google Play website.<ref>{{cite web |first=Andrew |last=Bowers |title=Meet the updated Chromebook Pixel and the new Google Store |url=https://googleblog.blogspot.no/2015/03/meet-updated-chromebook-pixel-and-new.html |website=Official Google Blog |publisher=[[Google]] |date=March 11, 2015 |accessdate=January 31, 2017}}</ref>

=== Pop-up stores ===

==== London ====
In March 2015, Google opened a [[store-within-a-store]] within a branch of British electrical retailer [[Currys]], at [[Tottenham Court Road]], [[London]]. It has since closed.<ref>{{Cite web |url=https://www.cityam.com/inside-google-s-first-london-shop/ |title=Google Shop London in pictures: Inside the search giant's first ever physical shop on Tottenham Court Road |date=2015-03-11 |website=[[City A.M.]] |last=Barber |first=Lynsey}}</ref><ref>{{Cite news |title=Google opens its first ever store in London |url=https://www.cnbc.com/2015/03/11/google-opens-its-first-ever-store-in-london.html |last=Kharpal |first=Arjun |date=2015-03-11 |work=[[CNBC]]}}</ref>

==== Pop-up showroom ====
[[File:Made By Google (00359).jpg|thumb|Interior of the Made by Google pop-up showroom in New York City]]
In October 2016, Google opened Made by Google, a temporary [[Pop-up retail|pop-up]] showroom in the [[SoHo, Manhattan|SoHo]] neighborhood of New York City. The space offered a glimpse at hardware products the company had recently developed, including the [[Pixel (smartphone)|Pixel]] smartphone, [[Google Home]] smart speaker, and [[Google Daydream#Headset|Daydream View]] virtual reality headset.<ref>{{cite web |first=Dami |last=Lee |title=Google's New York City pop-up shop is now open |url=https://www.theverge.com/2016/10/20/13346950/google-pop-up-shop-new-york-city-pixel-daydream-vr |website=[[The Verge]] |publisher=[[Vox Media]] |date=October 20, 2016 |accessdate=January 31, 2017}}</ref><ref>{{cite web |first=Ben |last=Gilbert |title=We toured Google's new pop-up store in New York City - here's what it's like |url=http://nordic.businessinsider.com/google-nyc-store-photos-2016-10 |website=[[Business Insider]] |publisher=[[Axel Springer SE]] |date=October 19, 2016 |accessdate=January 31, 2017}}</ref><ref>{{cite web |first=Brian |last=Heater |title=A trip to Google's New York City Pop-Up Shop |url=https://techcrunch.com/2016/10/20/made-by-google/ |website=[[TechCrunch]] |publisher=[[AOL]] |date=October 20, 2016 |accessdate=January 31, 2017}}</ref>

==== Best Buy ====
In November 2016, Google opened "Google Shop", a [[store-within-a-store]] where Google displays its hardware products. The Google Shops, available at select [[Best Buy]] locations in Canada, gives Google a retail presence that's "been key to building a premium mobile device customer base that’s sizable and loyal, and it’s not something Google has really had with its previous [[Google Nexus|Nexus]] program". The Shops are "distinctly Google", with visual aesthetics featuring "light wood grain and gray fabric pairing up with playful hints of bright colors", along with "custom-created modular furniture that nests when standing room is limited, but can easily accommodate, say, a small group of students with stool seating in a pinch". In a comment to ''[[TechCrunch]]'', Janell Fischer, Google's Director of Retail Marketing, said that "We love it when people can come in, discover, play and have fun and it just happens to be with technology. So we’ve really tried to layer on lots of different immersive sorts of experiences, some that are direct demonstrations of the product and product features, but some that are more exploratory and fun". Each Google Shop "could have unique digital content tailored to the city wherein it resides".<ref>{{cite web |first=Darrell |last=Etherington |title=Inside Google Shop, where Google is reinventing how it sells devices |url=https://techcrunch.com/2016/11/18/inside-google-shop-where-google-is-reinventing-how-it-sells-devices/ |website=[[TechCrunch]] |publisher=[[AOL]] |date=November 18, 2016 |accessdate=January 31, 2017}}</ref>

=== Brick-and-mortar ===

==== Chelsea Market ====
In May 2021, Google announced that it would be opening a physical retail store as part of its [[Chelsea Market]] campus in [[New York City]], next to its [[111 Eighth Avenue|New York offices]].<ref>{{Cite web|last=Gartenberg|first=Chaim|date=2021-05-20|title=Google is opening its first physical retail store this summer in NYC|url=https://www.theverge.com/2021/5/20/22445472/google-first-physical-retail-store-chelsea-nyc-summer-2021|access-date=2021-05-20|website=The Verge|language=en}}</ref><ref>{{Cite web|last=Li|first=Abner|date=2021-06-14|title=Google Store Chelsea opens on Thursday, June 17|url=https://9to5google.com/2021/06/14/google-store-chelsea/|access-date=2021-06-14|website=[[9to5Google]]|language=en-US}}</ref> Similar to the [[Apple Store]], the Google Store Chelsea showcases Google's hardware products including Pixel, Nest, Chromecast, Fitbit, and Pixelbook devices,<ref>{{Cite web|date=2021-05-20|title=Welcome to the new Google Store in NYC|url=https://blog.google/products/devices-services/google-store-nyc/|access-date=2021-05-20|website=Google|language=en-us}}</ref> subscription services such as Google Stadia and [[Google Fi Wireless]],<ref>{{Cite tweet| author=Google Fi |author-link=Google Fi |user=GoogleFi |number=1405570819942719494 |date=June 17, 2021 |title=If you're in NYC, come say hi to Fi at the new Google Store! 👋 |access-date=June 17, 2021 |link=https://twitter.com/googlefi/status/1405570819942719494 }}</ref> software products such as [[Google Translate]] and [[Google Duo]],<ref>{{Cite web|last=Li|first=Abner|date=2021-06-16|title=Here's a tour of the first Google Store in New York City|url=https://9to5google.com/2021/06/16/first-google-store/|access-date=2021-06-17|website=[[9to5Google]]|language=en-US}}</ref> as well as exclusive [[merchandise]].<ref>{{Cite web|title=Google's first retail store is a space to sell, fix and show off its products|url=https://www.engadget.com/google-store-nyc-chelsea-open-tour-140001787.html|access-date=2021-06-17|website=Engadget|language=en-US}}</ref> It opened on June 17, 2021.

==== Williamsburg, Brooklyn ====
In May 2022, Google announced during the 2022 [[Google I/O]] keynote that a second physical Google Store would open in [[Williamsburg, Brooklyn]].<ref>{{Cite web |last=Malik |first=Aisha |date=May 11, 2022 |title=Google is opening its second physical store in Williamsburg, Brooklyn |url=https://techcrunch.com/2022/05/11/google-second-physical-store-williamsburg-brooklyn/ |url-status=live |archive-url=https://web.archive.org/web/20220511190258/https://techcrunch.com/2022/05/11/google-second-physical-store-williamsburg-brooklyn/ |archive-date=May 11, 2022 |access-date=May 14, 2022 |website=[[TechCrunch]]}}</ref> It opened on June 16, 2022.<ref>{{Cite web |last=Sarangapurkar |first=Vishnu |date= |title=Google's second physical store opens its doors in Williamsburg, Brooklyn |url=https://www.androidcentral.com/phones/google-store-williamsburg-brooklyn |url-status=live |archive-url=https://web.archive.org/web/20220616172936/https://www.androidcentral.com/phones/google-store-williamsburg-brooklyn |archive-date=June 16, 2022 |access-date=June 20, 2022 |website=[[Android Central]]}}</ref>

==== Google Visitor Experience ====
In September 2023, Google announced that a third physical Google Store would be opened in the new [[Google Visitor Experience]] visitor center next to the [[Googleplex]] in [[Mountain View, California]], the first Google Store on the [[West Coast of the United States|West Coast]]. The store opened alongside the visitor's center on October 12, 2023.<ref>{{Cite web |last=Li |first=Abner |date=September 7, 2023 |title='Google Visitor Experience' opening in Mountain View with Store, cafe, and more |url=https://9to5google.com/2023/09/07/google-visitor-experience/ |url-status=live |archive-url=https://web.archive.org/web/20230908004951/https://9to5google.com/2023/09/07/google-visitor-experience/ |archive-date=September 8, 2023 |access-date=September 8, 2023 |website=[[9to5Google]]}}</ref>

==== Upcoming ====

===== Newbury Street =====
A location at 149 Newbury Street in [[Boston|Boston, MA]] is expected to open in 2024.<ref>{{Cite web |last=Egan |first=Gwen |title=Boston is getting a Google store, one of a handful in the U.S. |url=https://www.boston.com/news/local-news/2023/11/05/boston-is-getting-a-google-store-one-of-a-handful-in-the-u-s/ |access-date=2023-11-08 |website=www.boston.com |language=en-US}}</ref>

== Awards ==
Google Store received the [[Webby Award|2016 Webby Award]] in the Consumer Electronics category.<ref>{{cite web |title=Google Store |url=http://webbyawards.com/winners/2016/websites/general-website/consumer-electronics/google-store/ |publisher=[[Webby Award]] |accessdate=January 31, 2017}}</ref>

== See also ==
* [[Apple Store]]
* [[Microsoft Store (retail)|Microsoft Store]]

== References ==
{{reflist}}

== External links ==
* {{official Website|https://store.google.com/}}

{{Google LLC}}

[[Category:Best Buy]]
[[Category:Google real estate]]
[[Category:Google services|Store]]
[[Category:American companies established in 2015]]
[[Category:Retail companies established in 2015]]
[[Category:Consumer electronics retailers in the United States]]