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{{for multi|the Danish cyberpunk comedy film from 1998|Webmaster (film)|the athletic teams of the University of Cebu|UC Webmasters}}
{{for multi|the Danish cyberpunk comedy film from 1998|Webmaster (film)|the athletic teams of the University of Cebu|UC Webmasters}}


{{Wiktionary redirect}}
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{{Refimprove|date=August 2014}}
{{Update|reason=The term may no longer be in widespread use as websites have become more sophisticated requiring the work of a multi-disciplinary team of specialists rather than a single individual tasked with every aspect of designing, building and maintaining a website.|date=July 2018}}
{{Overly detailed|date=January 2023}}
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A '''webmaster''' is a person responsible for maintaining one or more [[website]]s. The title may refer to web architects, [[web developer]]s, site authors, website [[System administrator|administrator]]s, website owners, website coordinators, or website publishers.

The duties of a webmaster could include:
* Creating, editing, and publishing content on the website, either independently or with other content creators
* Content placement
* Managing a website's appearance, user [[access control list|access rights]], and [[direct navigation|navigation]]
* Ensuring that the [[web server]]s, [[Computer hardware|hardware]] and [[software]] are operating correctly
* [[A/B testing]]
* Analysing [[Web traffic|traffic]] through the site
* Ensuring the website is up to date and functioning correctly, e.g. installing updates, fixing bugs and errors, and optimizing performance
* Optimizing the website's content and structure to improve its ranking in search engines ([[SEO]]), e.g. [[keyword research]], link building, and optimizing meta tags and titles
* Keeping the site secure, e.g. installing security [[software]], monitoring for threats, and implementing practices for data protection
* Analytics, e.g. monitoring the website's traffic and performance to make informed decisions about its content
* Customer support, e.g. troubleshooting any issues that users may be experiencing.

Due to the {{IETF RFC|822}} requirement for establishing a "'''postmaster'''" [[email address]] for the single point of contact for the email administrator of a [[domain name|domain]], the "'''webmaster'''" address and title were unofficially adopted by analogy for the website administrator. {{IETF RFC|2142}}, which turned this common practice into a standard.

Webmasters may be [[wikt:generalist|generalists]] with [[HTML]] expertise who manage most or all aspects of [[web operations]]. Depending on the nature of the websites they manage, webmasters may be required to know [[scripting language]]s such as [[ColdFusion]], [[JavaScript]], [[JavaServer Pages|JSP]], [[.NET Framework|.NET]], [[Perl]], [[PHP]], [[Python (programming language)|Python]] and [[Ruby (programming language)|Ruby]].{{Citation needed|date=August 2014}} They may also need to know how to configure web servers such as [[Apache HTTP Server|Apache]] and be a server administrator.{{Citation needed|date=August 2014}} Most server roles, however, would be overseen by an [[System administrator#Related fields|IT Administrator]].{{Citation needed|date=August 2014}}

==See also==
* [[Chief web officer]]
* [[Database administrator]]
* [[Postmaster (computing)]]
* [[Web design]]

==References==
{{reflist}}

{{WebManTools}}
{{Tech-stub}}
[[Category:Computer occupations]]
[[Category:Computer occupations]]
[[Category:Website management]]
[[Category:Website management]]

Latest revision as of 17:05, 3 May 2024