Logos & Branding
LOGOS
This page provides information and guidelines to the Wake Forest community regarding the use of Wake Forest's athletic logos which may be used for athletic-related communications and marketing materials, team uniforms and consumer apparel. The intention is to protect the integrity of the institution's athletic logos and to ensure such logos are used in an appropriate manner.
The bold block WF, the bold block WF with Deacon head, the Demon Deacon, and the Wake Forest logotype are official athletic logos. All athletic logos must always maintain approved colors, proportions and design integrity. No alterations may be made, nor shall design elements be placed inside any of the athletic logos.
If modifications are required due to manufacturing limitations, they must be submitted and approved by Wake Forest Department of Athletics Strategic Communications prior to production.
FORMATS
Logos are available for download in three different file formats. To download, select the desired logo in this link.
- EPS File – For print use (vector art)
- Hi Res JPG File – For desktop print use (300 dpi)
- Lo Res JPG File – For web use (72 dpi)
PRINT & EMBROIDERY COLORS
The primary colors for Wake Forest University are Wake Forest Gold and black. Logos incorporating the Deacon head also include a flesh tone. Always reproduce colors using the formulas specified in this guide. Do not use the standard software translation values when converting PMS colors to CMYK or RGB. Always reproduce the colors at 100%; do not screen.
*Note: All thread listed below is Madeira Polyneon.
Wake Forest Gold
Pantone 7502 C
C 6%, M 14%, Y 39%, K 8%
RGB: 206, 184, 136
HEX: CEB888
Gold Thread 1305
Wake Forest Black
Pantone Process Black C
C 0%, M 0%, Y 0%, K 100%
RGB: 44, 42, 41
HEX: 2C2A29
Standard Black Thread
Dark Steel Grey
Pantone 424C
C 50%, M 30%, Y 40%, K 90%
RGB: 55, 58, 54
HEX: 373A36
Grey Thread 1241
Mascot Flesh Color
Pantone 155
C 0%, M 12%, Y 28%, K 0%
RGB: 255, 224, 184
HEX: FFE0B8
Flesh 1853 Thread
OTHER LOGOS
Wake Forest University
For graphic standards and information about the use of Wake Forest University logos, please click here.
Atlantic Coast Conference (ACC)
For graphic standards and information about the use of Atlantic Coast Conference (ACC) logos, please click here.
PRINT GUIDELINES
Content is as important to your marketing and promotional materials as is the graphic presentation. Correct grammar, use of abbreviations and spelling is essential in the presentation of the university and athletic department. As a rule, all marketing materials, brochures, flyers, posters, newsletters, newspapers, alumni publications, online content and other department communications should follow The Associated Press Stylebook.
WRITING STYLE GUIDELINES
- WF is to be used as a logo only, not as words in text.
- Use of "Wake Forest" as a team name is approved.
- Use of "Wake Forest Demon Deacons" as a team is approved.
- Use of "Demon Deacons" alone is acceptable if the school name, "Wake Forest," has already been used before it.
- Use of "Deacons" alone is acceptable if the school name, "Wake Forest," and the full mascot name, "Demon Deacons," have already been used, either together or separately, before it.
- Never use "Lady Deacs/Deacons" as a team name for any women's teams.
- Never use "Diamond Deacs/Deacons" as a team name for baseball.
- When referring to Wake Forest University, Wake Forest Athletics, or any Wake Forest school name in text, do not format differently from the rest of the text, such as with boldface, larger type size, italics or underlining.
- When referring to the athletic department in text, please follow these guidelines:
- Wake Forest Department of Athletics or the Department of Athletics (formal name – capitalized)
- Wake Forest Athletics (formal name – capitalized)
- the athletic department (informal name – not capitalized) (do not use "athletics department")
- When referring to specific sport teams in text, do not capitalize the sport unless it is being used as a proper noun (e.g. the Wake Forest football team or Wake Forest Field Hockey invites you to…).
- For additional University-wide writing style guidelines, please click here.
TEAM UNIFORMS
- The approved WF logo must be used on uniforms, never just W or WFU.
- If the school name is used on uniforms, it must be "Wake Forest," never "Wake Forest University" or just "Wake." "Wake Forest" should also appear on one line (not stacked).
- Equipment Services and Sports Marketing will determine standard black and gold fabric colors (and gray, if they choose to use it) for uniforms.
MERCHANDISE APPAREL
The marks of Wake Forest University are controlled under a licensing program administered by The Collegiate Licensing Company. Any use of these marks will require written approval from The Collegiate Licensing Company.- If a WF logo is used on consumer apparel, it must be the approved logo.
- If the mascot name is used on consumer apparel, it is recommended that "Demon Deacons," be used, not just "Deacons" or "Deacs."
ELECTRONIC CORRESPONDENCE
Email Signature
Every communication from Wake Forest Athletics is part of our identity, including e-mail correspondence. An e-mail signature acts as a business card and lets the recipient know that the e-mail is an authorized correspondence from Wake Forest athletic department personnel. Therefore it is important to follow the e-mail signature guidelines for all external e-mails. Follow the signature configuration shown here.
Do not customize or personalize an e-mail signature. Do not use an electronic version of a business card in place of this e-mail signature. Do not include images in your signature, or use decorative color backgrounds or typeface colors other than black.
Name
Title
Wake Forest University Athletics
o (336) 758 -xxxx | m (xxx) xxxx-xxxx | f (336) 758-xxxxx
Address
www.GoDeacs.com
@DemonDeacons | #GoDeacs
Wake Forest Athletics – Developing Champions
Electronic Letterhead Word Template
An electronic user template of the Wake Forest Athletics letterhead has been created in Microsoft® Word. This template may be used to send online correspondence on athletic department letterhead. It is intended for electronic distribution only and is not to be printed from a desktop printer. Do not print stationery from this template.
Electronic Fax Word Template
An electronic user template of the Wake Forest Athletics Fax has been created in Microsoft® Word. This template may be used to fax athletic department correspondence. To modify department descriptors type and address, choose Header & Footer in the View menu in Microsoft® Word.
Download the fax template in Microsoft Word. Do not attempt to re-create the online fax.
Electronic Name Tag Word Template
An electronic user template of the Wake Forest Athletics Name Tag has been created in Microsoft® Word. This is a template for Avery Label 5395 peel-and-stick label.
Download the name tag template in Microsoft Word (color version).
Download the name tag template in Microsoft Word (black & white version).
Do not attempt to re-create the name tags in another format.
Electronic Shipping Label Word Template
An electronic user template of the Wake Forest Athletics Shipping Label has been created in Microsoft® Word. This is a template for Avery Label 5164 peel-and-stick label.
Download the shipping label template in Microsoft Word. Do not attempt to re-create the shipping labels in another format.
PowerPoint Template
An electronic user template has been created in PowerPoint®. Use this template to easily create PowerPoint presentations. As with any large-format medium, the fewer words, the more effective the message. Follow the layout style shown, and create the presentation using clean, uncluttered pages.
Download the PowerPoint template.
PRINTED CORRESPONDENCE
The Wake Forest Athletics stationery system is designed to unify all correspondence under a consistent graphic identity. Strategic Communications has developed a series of standard pieces to be used for general department correspondence.
Many of the items allow you to customize the information (personnel names, addresses and contact numbers) following the guidelines provided. You MAY NOT alter the design, layout or color of any standard stationery item.
Strategic Communications has designated Alphagraphics as the preferred vendor for printing standard stationery items, including letterhead, business cards, envelopes and note cards. By utilizing a single vendor for these items, we are able to realize cost efficiencies and insure consistency in branding, color and quality. Please be aware that Alphagraphics may refer any orders for standard stationery items that deviate from the brand standards described in this site to Strategic Communications for approval. Printing/production costs are the responsibility of the unit/sport ordering the items.
Do not attempt to re-create any item in the stationery system.
Alphagraphics Winston-Salem
8100 North Point Blvd.
Suite A
Winston-Salem, North Carolina 27105
Phone: (336) 759-8000
http://www.alphagraphics.com/centers/winston-salem-north-carolina-us211/
Standard Stationery Items [CLICK ON EACH FOR PICTURE & GUIDELINES]
Business Cards
PDF Business Card Example
Letterhead
PDF Letterhead Example
Notepads
Designed to look like a smaller version of the letterhead, notepads have 50 sheets per pad and are available in color or black & white.
PDF Notepad Example
Bi-Fold Note Card
Top fold note card that folds to 6″ x 4.5″. Inside is blank with optional personalization. Ideal for handwritten thank you notes or other personal messages. Fits into size A6 envelope.
PDF Bi-Fold Note Card Example
Flat Note Card
Flat one-sided note card (5.5″ x 4.25″). Personalize this piece with your choice of two logos and optional personalization. Ideal for handwritten thank you notes or other personal messages. Fits into size A2 envelope.
PDF Flat Note Card Example
Die-Cut Deacon Head Note Card
Folded note card in the shape of the Deacon Head. Inside is blank but could be customized with a printed message. Ideal for informal handwritten thank you notes or other personal messages. Fits into size A7 envelope.
PDF Die-Cut Deacon Head Card Example
Envelopes
This example shows a standard layout that may be adapted to fit various envelope sizes.
PDF Envelope Example
Custom Stationery Items
Athletic department coaches and staff are not limited to only the standard stationery items shown here. If you are interested in creating a custom piece, please contact licensing@wfu.edu.
CONTACT US
Wake Forest Athletics Strategic Communications
1 Wellman Way
Winston-Salem, NC 27109
Email: licensing@wfu.edu
Phone: (336) 758-7225